Hochberg was previously the vice president of American arcade manufacturer Centuri. Headed by Joel Hochberg, the American company was involved in maintaining Rare's operation in the US and contacting major US publishers. Rare also set up another company known as Rare, Inc., in Miami, Florida. They set their headquarters in a Manor Farmhouse. After they returned to England, they moved from Ashby-de-la-Zouch to Twycross, and established a new studio through Rare. Impressed with their efforts, Nintendo decided to grant the Ultimate Play the Game team an unlimited budget for them to work on games for the Famicom platform. Using the information the Ultimate Play the Game team acquired from Rare, the team prepared several tech demos and showed them to the Nintendo executive Minoru Arakawa in Kyoto. The Famicom's manufacturer, Nintendo, claimed that it was impossible to reverse engineer the console. Gold, and ceased game development for the ZX Spectrum in the following year. With successful results, the company decided to sell the Ultimate brand to U.S. Its main goal was to reverse-engineer the console and investigate the codes for Famicom's games to learn more about the console's programming. As a result, Rare was established in 1985. Meanwhile, the company inspected an imported console from Japan, the Famicom, and believed that it would be an ideal future platform of choice for the company as it was more sophisticated than the Spectrum, it had a worldwide market, and its cartridges had no load times. The ZX Spectrum home computer, the platform the company usually developed games for, was only popular in the UK, and they believed that working on that platform would not be beneficial to the company's growth as they considered it a "dead end". After multiple critically and commercially successful releases including Jetpac, Atic Atac, Sabre Wulf, and Knight Lore, Ultimate Play The Game was one of the biggest UK-based video game development companies. Rare evolved from the company Ultimate Play the Game, which was founded in Ashby-de-la-Zouch, Leicestershire by former arcade game developers Tim and Chris Stamper. Several Rare games, such as Donkey Kong Country and GoldenEye 007, have been cited as among the greatest and most influential games of all time, though some fans and former employees have been critical of the company's output under Microsoft. Rare is also known as a secretive and seclusive studio. Rare is widely acknowledged by the gaming industry and has received numerous accolades from critics and journalists. Several former Rare employees have formed their own companies, such as Free Radical Design, best known for producing the TimeSplitters series, and Playtonic Games, best known for Yooka-Laylee (2017). Rare's most recent game, Sea of Thieves, was released in 2018. In 2015, Rare developed Rare Replay, an Xbox One-exclusive compilation containing 30 of its games to celebrate its 30th anniversary. In 2007, the Stampers left Rare to pursue other opportunities and, in 2010, the company's focus shifted to the Xbox Live Avatar and Kinect, releasing three Kinect Sports games. Rare has since focused on developing games exclusively for Microsoft's video game consoles, including Grabbed by the Ghoulies (2003), Kameo (2005), Perfect Dark Zero (2005), and Viva Piñata (2006). In 2002, Microsoft acquired Rare, which retained its original brand, logo, and most intellectual properties. Throughout the 1990s, Rare started selling their games under the trademark name "Rareware" and received international recognition and critical acclaim for games such as the Donkey Kong Country series, Killer Instinct (1994), GoldenEye 007, Banjo-Kazooie (1998), Perfect Dark (2000), and Conker's Bad Fur Day (2001). Rare became a prominent second-party developer for Nintendo, which came to own a large minority stake in the company, with the release of Donkey Kong Country (1994). During this time, Rare created successful games such as Wizards & Warriors (1987), R.C. During its early years, Rare was backed by a generous budget from Nintendo, primarily concentrated on Nintendo Entertainment System (NES) games. Tim and Chris Stamper, who also founded Ultimate Play the Game, established Rare in 1985. Its most popular games include the Battletoads, Donkey Kong, and Banjo-Kazooie series, as well as games like GoldenEye 007 (1997), Perfect Dark (2000), Conker's Bad Fur Day (2001), Viva Piñata (2006), and Sea of Thieves (2018). Rare's games span the platform, first-person shooter, action-adventure, fighting, and racing genres. Rare Limited is a British video game developer and a studio of Xbox Game Studios based in Twycross, Leicestershire.
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